Our Story

What began in 1971 as a small gathering of local farmers celebrating Hatch’s annual chile harvest has blossomed into a beloved tradition that now draws over 30,000 visitors each Labor Day weekend. The Hatch Chile Festival has grown into a dynamic celebration featuring chile roasting, live music, parades, and rich cultural experiences—all centered around the world-renowned Hatch chiles. More than just a food festival, it honors the agricultural heritage of the Hatch Valley and reflects the enduring spirit and traditions of the local community.

Map of New Mexico with highlighted routes and cities

Where to find us...

From the North (Albuquerque)

  • Take I-25 South toward Las Cruces.
  • Exit at Exit 41 (NM-26 toward Hatch/Deming) and follow NM-26 west into Hatch.

From the South (Las Cruces)

  • Take I-25 North toward Truth or Consequences.
  • Exit at Exit 41 (NM-26 toward Hatch/Deming) and follow NM-26 west into Hatch.

From the East (Alamogordo)

  • Take US-70 West toward Las Cruces.
  • Merge onto I-25 North toward Truth or Consequences.
  • Exit at Exit 41 (NM-26 toward Hatch/Deming) and follow NM-26 west into Hatch.

From the West (Deming)

  • Take NM-26 East directly to Hatch.