Hatch Chile Only Happens Here
Grown in Hatch, Celebrated By All!
Every year, the Hatch Chile Festival transforms a small New Mexico village into the fiery heart of the Southwest. Celebrating the world-famous Hatch chile, the festival draws thousands for a weekend of bold flavors, local culture, and unforgettable heat. It’s not just a celebration — it’s a tradition born from the soil, sun, and spirit of Hatch Valley.
The Hatch Chile Festival began in 1971 as a modest gathering of local farmers celebrating the annual chile harvest in Hatch, New Mexico. Over the decades, it has blossomed into a vibrant event attracting over 30,000 visitors each year, all eager to experience the unique flavors and cultural heritage of Hatch chiles. Held annually on Labor Day weekend, the festival stands as a testament to the enduring spirit and agricultural traditions of the Hatch Valley.